Conrad Saam is the founder of Mockingbird Marketing – an agency delivering advanced online marketing exclusively for the legal industry. Prior to Mockingbird, Conrad architected Avvo’s ascendancy from concept to legal directory market leader through advanced search engine optimization tactics. He previously ran the marketing team for the widely popular restaurant app, Urbanspoon. Conrad writes the In-House column for Search Engine Land, has been featured in USA Today, the New York Times and the Huffington Post. You can follow him @conradsaam